Shopify Narrows Ambition: Sells Deliverr and Cuts Staff
Shopify, the popular e-commerce platform, has recently announced that it will be narrowing its ambition by selling its fulfillment network, Deliverr, and cutting staff.
The decision to sell Deliverr comes after Shopify realized that it was not able to compete with larger players in the fulfillment industry such as Amazon and Walmart. By selling Deliverr, Shopify hopes to focus on its core business of providing e-commerce solutions to small and medium-sized businesses.
As part of the restructuring, Shopify will also be cutting staff. The company has not disclosed how many employees will be affected, but it has stated that the cuts will be focused on its marketing and research and development teams.
Despite the cuts, Shopify remains optimistic about its future. The company has reported strong growth in recent years, with revenue increasing by 110% in 2020. Shopify also plans to invest in new areas such as augmented reality and virtual reality to enhance the e-commerce experience for its customers.
Overall, Shopify's decision to sell Deliverr and cut staff is a strategic move to focus on its core business and remain competitive in the e-commerce industry. While it may be a difficult decision for those affected by the cuts, it is a necessary step for the company's long-term success.
https://www.lifetechnology.com/blogs/life-technology-technology-news/shopify-narrowing-its-ambition-sells-deliverr-cuts-staff
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